Google Ads is contextual advertising that any company can run, regardless of its popularity level. It helps attract potential customers to your website by displaying ads on Google partner pages.
Google AdWords is a contextual advertising service developed by Google. The ads that appear in search results are called contextual ads.
Google Ads creates relevant ads based on user intent and shows companies that offer similar products or services.
Google Ads Ad Types
Google Ads Management is an online advertising service that lets you create ads both in search results and across the Display Network (GDN). To launch an ad campaign, you first need to choose an ad type. The available ad types are:
App Ads
(Display Network only)
Video Ads
(YouTube & partners)
Shopping Ads
Search Ads
Display Network Ads
Google Ads Management allows you to choose the payment format and the specific goal of your contextual ad campaign, which determines the type of payment:
Pay-per-click (PPC): You pay for each user click on your ad; impressions are not included in the price.
Pay-per-impression: Suitable for companies aiming to increase brand awareness.
Pay-per-conversion: The company pays only when users complete a desired action (such as subscribing, visiting the website, filling out a form, etc.).
CONTEXTUAL ADVERTISING
Contextual advertising is a text ad displayed to a user based on a relevant search query, also known as a keyword. This type of advertising is rightly considered one of the most effective sales tools because it allows determining the user’s readiness to make a purchase based on their search intent.
Contextual ads can be useful at any stage of project development. Considering its unique features, this type of advertising serves both as a powerful sales tool and as a means to reach the maximum number of interested audiences.
Key Advantages
Wide Reach
Relevance to User Queries
Ad Display Frequency
Pay-for-Performance Model
Frequently Asked Questions
What is Google Ads and how does it work for my business?
Google Ads is Google's advertising platform. Your ads appear in search results, as well as on YouTube and across Display Network (GDN) websites, when potential customers search for something relevant to your service or product. As an agency, we take care of setting up, managing and optimizing your campaigns.
Which ad type should I choose for my business?
The choice depends on your business goals. Search ads suit reaching customers with active demand, shopping ads suit online stores selling products, Display Network ads suit building brand awareness, video ads suit reaching a wide audience on YouTube, and app ads suit growing mobile app installs. Our agency analyzes your goals and recommends the best ad type or combination.
How does payment work in Google Ads?
The payment model is performance-based and depends on the campaign type. The most common model is pay per click, while some formats allow payment based on video views or impressions. We agree on the budget and payment model with you and keep spending under constant control.
How is Google Ads different from SEO?
SEO works on gradually improving your website's position in organic search results. Google Ads gives you faster visibility through paid advertising and lets you manage campaigns flexibly. For the best results, both approaches are often used together.
Can ads be shown only to my target audience?
Yes. Targeting can be set by location (country, region, city), language, device, audience and time of day, so your ads are shown only to relevant users. Our agency can build separate campaigns for Azerbaijani-speaking and English-speaking audiences.
How do you track campaign performance?
We track metrics such as impressions, clicks, conversions (calls, forms, orders) and return on ad spend through Google Ads and Google Analytics. We provide regular reports and optimize the campaign based on the analysis.
What do I need to start working with the agency?
Information about your business goals, target audience, services and products, access to your website or landing page, and access to your Google Ads and analytics accounts is enough. Our team handles the technical work, including account setup, tracking, campaign structure and ad copy.