Google Ads is contextual advertising that any company can run, regardless of its popularity level. It helps attract potential customers to your website by displaying ads on Google partner pages.
Google AdWords is a contextual advertising service developed by Google. The ads that appear in search results are called contextual ads.
Google Ads creates relevant ads based on user intent and shows companies that offer similar products or services.
Google Ads is an online service that allows you to create ads both in search results and across the Display Network (GDN). To run an advertising campaign, you need to select the type of ad. The possible ad types are:
App ads (for Display Network only)
Video ads (on YouTube and partner networks)
Shopping ads
Search ads
Display Network ads
Google Ads allows you to choose the payment format and the specific goal of your contextual ad campaign, which determines the type of payment:
Pay-per-click (PPC): You pay for each user click on your ad; impressions are not included in the price.
Pay-per-impression: Suitable for companies aiming to increase brand awareness.
Pay-per-conversion: The company pays only when users complete a desired action (such as subscribing, visiting the website, filling out a form, etc.).
CONTEXTUAL ADVERTISING
Contextual advertising is a text ad displayed to a user based on a relevant search query, also known as a keyword. This type of advertising is rightly considered one of the most effective sales tools because it allows determining the user’s readiness to make a purchase based on their search intent.
Contextual ads can be useful at any stage of project development. Considering its unique features, this type of advertising serves both as a powerful sales tool and as a means to reach the maximum number of interested audiences.
Key Advantages:
Wide reach
Relevance to user queries
Frequency of display
Pay-for-performance model
